Owning a winery is among the most romantic dreams which most people have toyed with. However, any worker from this industry can tell that this is the hardest thing to do and such dreams do not easily turn into reality. Conversely, if something is difficult doesn’t mean it is impossible. Nothing should hinder you from starting your own winery. All you need to do is to plan your business and focus on the right things. The following guide will greatly help you on how to start your own winery and the required focus on the research for the right tracks.
Do a winery business for the right reasons
You should understand the realities of the wine business. If you venture into the wines business without a good reason, you might end up chasing impossible dreams. Though it is naturally believed that the wine business raises a lot of money, you should never have an imagination of becoming a millionaire overnight. Though you can purchase an already established winery, it takes some time for a given grape to develop into quality wine. This is a long-term investment which requires patience before you can receive its benefits.
Do your research
The key areas of research include:
Location of the winery
This entails the selection of best soils for your vineyard, the climate based on the different types of wines among others. The best regions should have a short mild winter and warm summers.
Select the grape type
This based on the type of soil selected.
Make detailed cost calculations
This is mainly aimed at avoiding the financial difficulties at the end of the project. The initial cost will depend on the scale of your business.
Define your audience
Starting a winery business not only requires the grapes and bottling skills but also the focus on the branding. This helps you get your marketing up to speed. You should define your target audience just like any other product. You should mainly focus on the creation of perfect wine for your audience.
You should also learn about the marketing skills required for your product. Marketing skills have greatly changed due to the technological revolution. It advisable that you get to know what your competitors are doing for you to get more ideas. You should not forgo the old marketing skills such as newspaper and direct marketing skills.
Generation of interest is too important in the starting of a winery. Buyers do not just come along picking your wine bottles in store. You should generate their interest around your product which ensures that the target market’s needs are well met. Organizing competitions, giveaways and other special events make people interested in tasting your product. You should also avail yourself in local celebrations, farmer’s market event and other wine events to gain fame.
Look for support
It is advisable that you consult experts who have been into the winery business before for some advice. You too can join the wines associations and the available help for the start-ups. Estate managers also help the new start-ups on the running of a vineyard.